译林高中英语模块四第一单元第二课时微课教学过程
Title: Advertisements Reading II
Targeted learners : Senior one
I. Learning objectives
At the end of this class, students will be able to :
1. Have a better understanding of advertisements.
2. Master the usage of some impo rtant words & phrases: advertise; persuade;
trick; cure; comment; aim; benefit; promote; be meant to; fall for; etc.
3. Understand the following sentences:
(1) A commercial advertisement is one which someone has paid for to
advertise a product or service.
(2) Not all ads play tricks on us though.
(3) When it comes to advertisements, we must all use our intelligence and not
be a slave to them.
II. Learning procedure
课前自主学习：
Step 1 Translate the following words and phrases.
1. 广告；广告宣传 n. ________
2. 说服；劝说；使信服 vt. ________
3. 有技巧的；熟练的 adj. ________
4. 欺骗；愚弄 vt. 傻瓜 n. ________
5. 治愈；解决vt. 药物 n. ________
6. 评论 n.& vi. ________
7. 推广；宣传；促销 vt. _________
8. 咨询；请教 vt. _________
9. 旨在；目的是 _________
10. 虽然；即使 _________
11. 上……当；受……骗 _________
12. 涉及；关于；处理 _________
13. 欺骗；捉弄 _________
14. 说服某人做某事 ________
15. 意识到；指导 ________
16. 哄骗某人做…… ________
Step 2 Read the passage and underline the following sentences.
(自主阅读课文，在文中找出以下句子，并翻译为中文。)
1. We are so used to them that we often do not even realize how many we see and
hear in a day. (L2-3)
_______________________________________________________________
2. An advertisement uses words and pictures to persuade people to buy a product or
service, or to believe in an idea. (L6-7)
_______________________________________________________________
3. A commercial advertisement is one which someone has paid for to advertise a
product or service. (L10-11)
_______________________________________________________________
4. PSAs are often run for free, and are meant to educate people about health, safety,
or any other problem that affects public welfare. (L11-12)
_______________________________________________________________
5. There are laws to protect people from advertisements that cheat people. (L14)
_______________________________________________________________
6. However, we still must be aware of the skillful methods used in ads to try and sell
us things. (L14-15)
_______________________________________________________________
7. Even if an ad does not lie, it does not mean it is altogether innocent. (L16-17)
_______________________________________________________________
8. This statement tries to fool you into assuming that the toothpaste cures bad breath,
yet it does not say that! (L17-18)
_______________________________________________________________
9. We must not fall for this kind of trick! (L24-25)
_______________________________________________________________
10. Not all ads play tricks on us though. (L27)
_______________________________________________________________
11. All of these ads are meant to benefit the public, and you can often learn a lot by
following the advice they give. (L38-39)
_______________________________________________________________
12. When it comes to advertisements, we must all use our intelligence and not be a
slave to them! (L 41-42)
_______________________________________________________________
课中探究：
Step 3. Lead in
Watch a video about advertisements.
Q1: What’s the video about?
_________________________________________________________________
Q2: What’s the purpose of advertisements?
_________________________________________________________________
Step 4 Language points:
Task 1. Ads are meant to persuade people to buy a product or service, or to
believe in an idea.
1. be meant to 旨在，目的是
Useful phrases：
mean to do ________________
mean doing ________________
sth. be meant for… ________________
mean sb. to so sth _________________
had meant to do sth./ meant to have done _________________
by means of _________________
by all means _________________
by no means _________________
即学即练：
Complete the following sentences.
(1) Friends _________ (mean) to be trusted, and if the trust between both sides faded
away, so will friendship itself.
(2) Sometimes giving up a little can mean ________ (get) more.
(3) The Spring Festival _____________ an occasion when we enjoy the family
reunion and have fun together.
2. persuade vt. 说服，劝说；使信服
Useful expressions：
persuade sb. to do sth./ into doing sth. _______________________
persuade sb. not to do sth./ out of doing sth. _______________________
persuade sb. of sth./ persuade sb. that… _______________________
persuasive adj. _______________________
注意： persuade sb. to do sth.表示“说服某人做某事”，强调劝说成功。
若表示“试图说服某人做某事而未涉及结果”时，则用 try to persuade sb. to do sth.
或者 advise sb. to do sth.
即学即练：
Complete the following sentences.
(1) What’s more, she plans to persuade her friends ___________ (donate) some
money to those in need.
(2) I managed to persuade my classmates into ___________ (accept) my idea.
(3) We persuaded him out _______ lending his money to that untrustworthy man.
(4) 一句多译
我不知道该做什么来劝说他改变主意，并养成好习惯。
I don’t know what to do to persuade _______________________________________.
= I don’t know what to do to persuade _____________________________________.
Task 2. One kind is aimed at promoting/ advertising some product mainly for the
benefit of one merchant. Even if an ad does not lie, it does not mean it is
altogether innocent. Therefore, we must not fall for this trick they play on us and
be fooled into buying some product. Not all ads play tricks on audience.
3. aim vt. & vi. 以……为目标；瞄准 n. 目的；目标
Useful expressions：
aim (sth.) at… _______________________
aim to do …/at doing… _______________________
be aimed at _______________________
take aim at _______________________
achieve one’s aim/ goal _______________________
the aim of _______________________
without aim _______________________
aimlessly adv. _______________________
即学即练：
(1) The activity is aimed ____ carrying forward the Chinese traditional culture and
encouraging students to know more about it.
(2) I will spare some time to participate in sports activities _________ (aim) to build
up my body.
(3) World Book Day is a yearly event on April 23. Its aim is to encourage more
people to form the habit of reading.
== World Book Day is a yearly event on April 23, ________________________
__________________________________________________________________
4. promote vt. 提升；晋升；促销；促进；推动
Useful expressions:
promote sb. from… to … ________________________
be/ get promoted ________________________
promote economic growth/ understanding ________________________
即学即练：
（1） The young army officer ______________ captain.
这位年轻的军官被提升为上尉。
（2） How can we _________________________________?
我们如何提升这一产品的销量呢？
（3） As long as you work hard, you’ll ________________________>
只要你努力，早晚你会得到提升的。
5. advertisement n.广告，广告宣传
Useful expressions:
advertise sth. ___________________________
advertise for sth./ sb. ___________________________
put/ place an advertisement in the newspaper ___________________________
answer/ reply to an advertisement ___________________________
即学即练：
(1) We should ____________ someone to look after our children.
我们该登个广告聘人来照看我们的孩子。
(2) We have ___________________ a second-hand car.
我们已经刊登广告求购一辆二手车。
(3) ______________________ in the local paper to sell your car.
在当地报纸上登一则广告来出售你的汽车。
(4) He ____________________________ in the paper and got a job.
他应征报纸上的广告因而找到一份工作。
6. benefit vt. & vi.使受益；得益于 n. 益处；救济金；奖金
Useful phrases:
benefit from/ by ______________________
be of benefit to… ______________________
for/ to the benefit(s) of sb.
=for one’s benefit ______________________
be beneficial to ______________________
即学即练：
Complete the following sentences:
(1) Only if we make sure those advantages outweigh the disadvantages can we truly
benefit _______ it.
(2) For another, choosing a good model book to copy is _____ great benefit to you.
(3) Listening to music, undoubtedly, is another effective means of being __________
(benefit) to mind and body.
(4) It would be ____________________________________ if you could squeeze
some time to take more exercise in future.
如果将来你能够挤出一些时间多锻炼对你的健康会有很大益处。
7. even if 即使，纵然
注意：
（1）even if “纵然，即使”，用来引导让步状语从句，可以用 even though
替换。
（2）even if/ though 所引导的从句常用一般现在时表将来，在主从句主语相
同时，也可采用省略句结构。
即学即练：
（1）I always cheer up and never stop chasing my goal ______________________.
即使我会遇到困难，我总会打起精神，永不停止追求我的目标。
（2）While giving the speech, remember to keep smiling ______________________.
当演讲的时候，牢记保持微笑，即使你忘词了。
（3）Even if he is laughed at, he won’t give up his dream.(改为省略句)
= Even if _______________, he won’t give up his dream.
8. fall for 上……当；受……骗；喜爱
Useful expressions:
fall into ______________________
fall behind ______________________
fall off ______________________
fall over ______________________
fall out ______________________
即学即练：
（1） He made a lie, and the woman tended to fall ______ it.
（2） It’s known to all that blood pressure tends to fall _______ during sleep.
（3） Why should you fall _______ while others progress?
（4） With all teeth ___________, the old man had a limited variety of choices on
his diet.
9. trick vt. & n. 捉弄；诱骗；欺骗；
Useful expressions:
play tricks on ______________________
trick sb. into doing sth. ______________________
trick sb. out of sth. ______________________
即学即练：Complete the following sentences.
(1) She ____________________________________________________.
她施了个技诱他娶她为妻。
(2) He ____________________________________________________.
他骗了她所有的钱。
Task 3. PSAs deal with social concerns, and never make comments on any
product. On the contrary, it may be a cure for some social problems.
10. comment vt. & vi & n. 评论，评价
Useful phrases:
make comments/ a comment on/ about ______________________
no comment ______________________
comment that ______________________
comment on sth. ______________________
即学即练：
（1） All your suggestions and ___________ (comment) about this film will be
welcome.
（2） Thanks for your encouraging comments _____ my performance at the English
Oral Contest.
（3） Our foreign teacher Lucy will ____________________________ and give us
necessary guidance.
我们的外教老师 Lucy 会评价我们的表现并给出必要的指导。
11. cure
Useful phrases:
cure sb. of ______________________
a cure for ______________________
即学即练：
(1) To put it frankly, if you do not stop smoking you cannot be cured ____ the
disease.
(2) Tu Youyou, the Nobel Prize winner, has made all her efforts to find a cure ____
malaria.
(3) We have good reasons to think cloning can ___________________ and save lives.
我们有理由认为克隆有助于治愈许多疾病并拯救生命。
④ Chinese scientists are absorbed in further research ________________________.
中国科学家致力于进一步研究以找到治愈癌症的疗法。
Task 4. Sentence structure
So when it comes to ads, even though not all ads play tricks on us, we must
all use our intelligence and not be a slave to them.
12. When it comes to…
Useful expressions:
(1) When it comes to 提及，谈到，to 是介词，后面需要加名词、代词或动名词。
(2) 常见的 to 为介词的短语你还记得哪些？
_____________________________________________________________________
_____________________________________________________________________
即学即练：
(1) When ____ comes to table manners, we often let the seniors eat first to show
respect for them.
(2) When it comes to _________ (choose) between arts and science, the basic rule is
to base our choice on our own interest and strengths.
(3) In terms of square dance, it is universally acknowledged that it makes a
tremendous difference to people’s life.
(4) ==____________________________________, it is universally acknowledged
that it makes a tremendous difference to people’s life.
13. Not all ads play tricks on us
此句否定词 not 和 all 连用表示部分否定，而不是全部否定。
(1) not 可 以 与 both ， all, ever, everyone, everything, everywhere, always,
altogether(全体), entirely（全部），wholly(全部)等连用表示部分否定，意
为“不都……； 并非都……”
(2) no, none, never, nothing, neither, no one, nobody, nowhere, no more, no
longer, no way 等与肯定式谓语连用，表示全部否定。
即学即练：
（1）______________________________________________.
发光的并不都是金子。
（2）______________________________________________.
并非所有的竹子都会长很高。
（3）_______________________________________________.
并不是所有的人都喜欢这部电影。
Step 5. Homework.
1. Finish the related exercise.
2. Read the passage fluently and find more language pints in it.
课后巩固：
III. Self-assessment
A. Translate the following phrases.
1.习惯做某事
2.如此……以致
3.对……做研究
4.与……分享
5.说服某人做某事
6.相信，信任
7.支付
8.免费
9.旨在，有意做，打算做
10.保护……免受
11.意识到
12.即使
13.欺骗某人做某事
14.以……为自豪
15.对……感到满意
16.受骗，迷恋
17.欺骗，捉弄
18.以……为目标
19.过更好的生活
20.涉及，关于，处理
21.鼓励某人做某事
22.接受意见
23.当谈到
24.做……的奴隶
B. Key words
1. 做广告; 广告活动 n. ______________ 做广告;宣传 vi. & vt._______________ 广告宣传,
广告 n. _____________________ 广告商 n. _____________________
2. 有技巧的; 熟练的 adj. ______ 有技巧地; 熟练地 adv. ______ 技巧; 技术 n. ________
3. 气息; 呼吸 n. _________________呼吸 vt. & vi. _______________________
4. 欺骗; 愚弄 vt. ________ 傻瓜 n. ___________ 愚蠢的; 傻的 adj. ___________
5. 推广, 宣传; 促销; 促进,推动; 提升, 晋升 vt.__________ 推广;促进; 提拔 n. _________
6. 智力, 才智; 情报 n. _______ 有智力的, 有才智的; 聪明的; 智能的 adj. ____________
7. 完全受 ……控制的人; 奴隶 n.______________ 奴隶制度 n. _________________
C. 单句语法填空
1. We can find advertisements almost _______________ we go.
2. We are ________used to them that we often do not even realize how many we see
and hear in a day.
3. I have some very important information to share ____________ you.
4. An advertisement uses words and pictures _____________________ (persuade)
people to buy a product or service, or __________________ (believe) in an idea.
5. A commercial advertisement is one _______________someone has paid for to
advertise a product or service.
6. There are laws to protect people _____________ advertisements that cheat people.
7. We still must be aware of the skilful methods ______________(use) in ads to try
and sell us things.
8. This statement tries to fool you into ______________(assume) that the toothpaste
cures bad breath.
9. It never says that this grocery has the ____________(fresh) food!
10. We must not fall _________this kind of trick!
11. PSAs use some of the same methods, _________ attractive pictures and clever
language, but they are made ________________(serve) the public.
12. Knowledge _________________(change) life.
13. All of these ads are meant _______________ (benefit) the public.
14. The money ________ (mean) to develop the tourism industry comes from the
government.
15. Banks actively encourage people ________ (borrow) money.
16. They are aiming ________ (reduce) unemployment by 50%.
17. He persuaded me ________ (accept) her apology.
18. Some PSAs are made ________ (teach) people how to lead healthy lives.
19. That was years ago. I ________ (change) jobs since then.
20. The Internet is the most easily accessed place ________ (find) the information
you need.
21. PSAs are advertisements which are often run for free ________ (serve) the public.
D. Writing.
请阅读 Reading 课文, 并按照要求用英语写一篇文章。
1. 用约 50 个单词写出本篇课文的概要;
2. 用约 120 个单词阐述你对广告的看法, 内容包括:
(1)广告的用途;
(2)广告的不利之处。
3. 用 2～3 个理由支持你的看法。尽量使用本单元的知识点。
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