Ⅰ.Choose the best answers according to How do you build an ad campaign.
1．What should be done first to determine the target audience?
A．Do a little research.
B．Create the message for the right people.
C．Know what the audience already think.
D．Get to know the audience.
2．How can a researcher know the way the audience will react?
A．Planning some questions.
B．Talking with the audience.
C．Gathering information from the research.
D．Guessing how the audience will react.
3．Which of the following is NOT the step of building an ad campaign?
A．Doing research on the topic.
B．Determining the target audience.
C．Choosing the forms of media.
D．Caring about the issue.
4．The handout is to ________.
A．teach us how to build an ad campaign
B．tell us what an ad campaign is
C．show us where we can put an ad
D．explain to us why we should build an ad campaign
答案：1.A 2.C 3.D 4.A
Ⅱ.Read the text Antismoking ad campaign and decide whether the following
statements are true (T) or false (F)．
1．Teenage students think that smoking is something enjoyable.( T )
2．Asia has the largest numbers of smokers in the world.( F )
3．It seems that young people don't care about their health and future.( F )
4．An antismoking campaign may result in teenagers' parents stopping smoking.( T )
Ⅲ.Fill in each blank with no more than three words according to the texts.
How to build an ad campaign
Basic
information Details Example：Antismoking ad campaign
Who
Determine your target audience by
researching and
(1)analyzing/analysing_related_inf
ormation.
The target audience of our ad campaign
is highschool teenagers.
What
Before planning a public welfare
campaign, you need to know：
▲What your audience already
know；
▲What they focus on；
▲Whether there is any history
(2)appealing_to them；
▲How the problem produces
(3)an_effect/influence on their
lives.
▲(5)Educating them about the bad
physical effects of smoking
▲Explaining how much (6)benefit they
can get from giving up smoking
▲Showing how smoking causes
(7)damage to their health
How
You can (4)choose from a variety of
ways to make your messages
understood by your target audience.
▲Putting (8)large_posters around the
school with our logo and slogan
▲(9)Offering/Giving students more
information about smoking on our
website
▲Publishing an article in the school
magazine to (10)inform students of the
dangers of smoking
▲Organizing an essay competition
Ⅰ.单词拼写
1．The role of the news media (媒体) in forming public opinion is very important.
2．Cars without security devices are an easy target (目标) for the thief.
3．He let me buy a packet (包) of gum for him.
4 ． The police appealed ( 呼 吁 ) to the audience not to panic, saying that there was no
immediate danger.
5．If you urge (力劝) someone to do something, you try hard to persuade him to do it.
Ⅱ.拓展词汇
6．determine vt.确定，查明；决定；裁决→determined adj.坚决的，有决心的→determination
n．决心
7．analysis n．分析，分析结果→analyse vt.分析
8．react vi.做出反应，回应→reaction n．反应，回应
9．personally adv.个别地；就本人而言；本人，亲自→personal adj.个人的，私人的
→person n．人
10．poisonous adj.有毒的→poison n．有毒物；毒药
11．smoker n．吸烟者→smoke v．吸烟 n.烟
12．shock vt.使震惊，使惊愕 n．震惊，惊愕→shocking adj.令人震惊的→shocked adj.(人)
感到震惊的
[巧记单词]
例词 规律
派生词 determine 去 eation→determination v.＋(a)tion→n.
poison＋ous→poisonous n.＋ous→adj.
Ⅲ.补全短语
1．figure out 明白，弄懂
2．in advance 预先，提前
3．appeal to 吸引，引起兴趣
4．be concerned about 关心
5．get sth. across 使被理解
6．give up 放弃，戒掉
7．result in 结果，导致
8．discourage sb. from doing sth. 阻止某人做某事
9．provide ... with 给……提供
10．inform sb. about 通知/告知某人……
11．put together 组织；整理出；组装
12．die from 死于，因……而死
1．[教材原句]It is important to figure out exactly what you want to tell the audience and
what you are trying to get them to do.
重要的是，你得确切弄清楚想要告诉受众什么，想让他们做什么。
[句型点拨]It is＋adj.＋(for sb.) to do sth.句型。
[佳句赏析]In many houses it is necessary to put a limit on the time the children can watch
TV.
大多数家庭对孩子看电视的时间加以限制是必要的。
2．[教材原句]When planning a public welfare campaign, you may want to ask yourself ...
在设计公益广告宣传活动时，你可能想要问自己……
[句型点拨]状语从句的省略。
[佳句赏析]When very young, she began to learn to play the piano.
她很小时就开始学习弹钢琴。[课 文 对 译]
How do you build an ad campaign?
Unlike a single advertisement, an ad campaign is a planned programme of advertisements
using various kinds of ads to reach a certain audience. When you start a successful ad campaign,
you must have a clear aim and an audience in mind. It is important to figure out exactly what you
want to tell the audience and what you are trying to get them to do. In an ad campaign you may
need to employ different kinds of media, including posters, newspapers, magazines, radio and
television.
There are three major questions you must first consider：
1 Who is the audience for your ad campaign?
The people you want to reach are your target audience. In order to determine your audience,
you will need to do a little research and analysis in advance. You will need to explore what the
audience already thinks. It is very important to know your audience so you can create the right
message for the right people.
2 What do you want your ad campaign to say?
After you have decided who your audience is, it is time to decide what you want the audience
to know or think about. It is important to always try to appeal to the audience in order to get them
to react in a certain way. You can gather this information from your research. When planning a
public welfare campaign, you may want to ask yourself：
·What does my audience already know about this problem?
·What aspects of this problem would they care about or be concerned with?
·Is there some history behind the problem that they would be interested in?
·How does the problem personally affect their lives?
3 How do you reach your audience?
There are lots of different ways to get your message across when you are putting together an
ad campaign. You must decide what approach you want to use. The decision should depend
mainly on your target audience and which kinds of ads reach that group best.
Antismoking ad campaign
Every year millions of people around the world die due to smoking. Every packet of
cigarettes contains poisonous chemicals that can result in lung cancer and heart disease. This costs
countries a lot of money and causes great damage to the welfare of the people. There are huge
numbers of smokers in Asia. This is why we have chosen antismoking as the subject of our ad
campaign.
The target audience is highschool teenagers. Our main aim is to discourage young people
from smoking. Our research shows that young people care about their health and future. We will
educate them about the bad physical effects of smoking and how smoking affects those people
around them. We will explain all the advantages of not smoking, such as saving money which can
then be spent on other things. Our interviews also indicate that young people are concerned about
what is cool and what their friends like.We will show how smoking is not cool or attractive,
because it makes people smell terrible, and gives them bad teeth, skin and fingernails. If we can
convince young people not to start, they might then urge their parents and other people to give up
smoking, too.
Our campaign will start on 31 May, World No Tobacco Day. We will put large posters around
the school with our logo and slogan. Our website will provide students with more information
about smoking. We will also publish an article in the school magazine informing students about
the dangers of smoking, and we will organize an essay competition as well.
Our slogan: Smoking kills!
Many people think that smoking is cool or enjoyable, but they are not fully aware of the
damage that it does to their health. This is why we chose this picture as our logo. We want to
shock people into realizing that many smokers die all too soon from illnesses and diseases related
to smoking.
如何策划广告宣传活动？
与单个广告不同，广告宣传活动是有计划的广告活动，它使用各种各样的广告形式以引
起某一受众的注意。当你成功地启动一个广告宣传活动时，你的脑海里必须有一个清晰的广
告目标和受众。重要的是，你得确切弄清楚想要告诉受众什么，想让他们做什么。在广告宣
传活动中，你可能需要运用包括海报、报纸、杂志、广播、电视等在内的不同的媒介来进行
广告宣传。
首先你必须考虑以下三个重要的问题：
1．谁是你的广告宣传活动的受众？
你想引起谁的注意，谁便是你的目标受众。为了确定你的目标受众，你需要事先做点儿
调查和分析。你要探究目标受众已有的想法。了解你的目标受众这一点至关重要，这样你才
能向特定的人群传达恰当的信息。
2．你希望你的广告宣传活动传达什么？
在确定你的受众后，就该决定你希望传达什么样的信息给他们或者如何引导他们的思
维。为了让受众做出预期的反应，努力去吸引他们是很重要的。你可以通过自己的调查来搜
集有关目标受众反应方式的信息。在设计公益广告宣传活动时，你可能需要问自己以下几个
问题：
●有关这个问题我的受众已经了解了些什么？
●他们会关注或者担心这个问题的哪些方面？
●这个问题有没有让他们感兴趣的历史背景？
●这个问题会怎样影响他们的生活？
3．如何引起目标受众的注意？
当你组织广告宣传活动时，有许多不同的方式让你将信息传达给目标受众。这时你必须
决定你想采用什么样的方式。这一决定应该主要取决于你的目标受众以及哪些类型的广告能
最大程度地吸引人群。
禁烟广告活动
每年全世界都有数百万的人死于吸烟。每包烟都含有能导致肺癌和心脏病的有毒化学物
质。吸烟使许多国家都花费了大量资金，也使人们的健康受到严重的损害。在亚洲，烟民的
数量很大。这就是我们为什么在广告活动中选择禁烟为主题的原因。
此次广告活动的目标人群是中学生。我们主要的目标是鼓励青少年远离吸烟。我们的调
查表明年轻人关心自己的健康和未来。我们将告诫他们吸烟对自己健康的危害和对周围人的
影响。我们将告诉他们不抽烟的好处，比如可以省下钱来花在其他事情上。我们的调查也表
明年轻人在意自己是否酷，是否被他们的朋友喜欢。我们将展示吸烟并不酷并没有魅力，因
为吸烟使人闻起来糟糕，而且使他们的牙齿、皮肤和手指变得难看。如果我们能够说服年轻
人不吸烟，那么他们可能会敦促自己的父母和其他人戒烟。
我们的广告活动将于 5 月 31 号——“世界无烟日”开始。我们将在校园各处贴上有禁
烟图标和口号的海报。我们的网站将提供更多有关吸烟的信息给学生。我们也将在校园杂志
上发表文章告诉学生们吸烟的危害，同时也将组织一次禁烟作文比赛。
我们的口号是：烟是杀手！
很多人认为吸烟很酷或很享受，但是他们并没有充分认识到吸烟给他们健康带来的危
害。这就是我们选择这个图标作为我们禁烟标志的原因。我们想震撼人们的心灵，让他们意
识到许多吸烟者过早地死于与吸烟有关的疾病。
1．(教材 P18)It is important to figure out exactly what you want to tell the audience and what
you are trying to get them to do.
重要的是，你得确切弄清楚想要告诉受众什么，想让他们做什么。
figure out 弄清楚，弄懂；计算出；想出
①We had to figure out the connection between the two events.
我们必须弄清楚这两件事之间的联系。
②Have you figured out how much the journey to Korea will cost?
你算出去韩国旅行得花多少钱了吗？
[名师点津] figure out 后常接连接代词或连接副词引导的宾语从句作宾语。
figure on sth./doing sth.
计划、打算、预料到某事/做某事
figure up 合计，把……加起来；计算出
figure in 被计算进，被考虑在；在……中出现
③He said he hadn't figured_on_getting_home so late.
他说他没有估计到那么晚才回到家。
④It may take several hours to_figure_up these expenses.
把这些费用加起来也许要用好几个小时的时间。
[联想发散] 我们学过的“动词＋out”构成的短语很多，请完成下列常用短语。
①work out 解出，算出，锻炼
②put out 扑灭
③leave out 漏掉，忽略
④turn out 证明是
⑤let out 发出，泄露
⑥come out 发行；显出；开发
2．(教材 P18)In order to determine your audience, you will need to do a little research and
analysis in advance.
为了确定你的受众目标，你需要事先做点儿调查和分析。
determine vt.确定，查明；决定；裁决
(1)determine to do sth. 决定做某事
determine wh/that ... 决定……
determine sb. to do sth. 使某人下定决心做某事
(2)determined adj. 有决心的，坚决的
be determined to do sth. 下定决心做某事
①We determined to go to the railway station at once.
我们决定立刻去火车站。
②The teacher's encouraging words determined_him_to_study_hard.
老师鼓励的话语使他下定决心努力学习。
③I was determined to succeed and be proud of my daily progress.
我下定决心要成功并对自己每日的进步感到骄傲。
[名师点津] be determined to do 表示“决心做某事”的状态；determine to do 表示“决
心做某事”的动作。
[联想发散] 表示“决心做某事”的短语还有哪些？
①make_up_one's_mind to do sth.
②decide to do sth.
3．(教材 P18)It is important to always try to appeal to the audience in order to get them to
react in a certain way.
为了让受众作出预期的反应，努力去吸引他们是很重要的。
appeal vi.有吸引力；呼吁，恳求 n.吸引力；呼吁，恳求
①The Beatles have never really lost their appeal.
披头士乐队的感染力经久不衰。
(1)appeal to 吸引；引起兴趣；呼吁
appeal (to sb.) for sth. 为某事(向某人)呼吁
appeal to sb.to do sth. 恳请/呼吁某人做某事
(2)make an appeal to sb. to do sth.
恳求某人做某事
②In fact, what appeals_to me most about her painting is not the style but the colors she uses.
事实上，她的画最吸引我的不是她的绘画风格而是她使用的色彩。
③The government is appealing to everyone to save water.
政府呼吁每个人节约用水。
④The police made an appeal to the public to remain calm.
警方呼吁公众保持镇静。
react vi.做出反应，回应
(1)react to 对……做出反应
react against 反对，反抗
react with 与……起化学反应
react on/upon 对……产生影响
(2)reaction n. 反应，回应
⑤—How did your mother react_to this news?
——你母亲对这一消息有何反应？
—She reacted by bursting into tears.
——她的反应是哭了。
⑥The government decided to react against the protesters.
政府决定对抗那些示威者。
⑦The hydrogen reacts_with oxygen to produce water.
氢气与氧气反应产生水。
4．(教材 P18)There are lots of different ways to get your message across when you are
putting together an ad campaign.
当你在组织广告宣传活动时，有许多不同的方式让你将信息传达给目标受众。
get ... across 把……表达清楚；被理解；表达
①I sometimes has trouble getting my meaning across in English.
有时候我不知道如何用英语表达我的想法。
②The teacher tried to explain the problem, but his explanation did not
get_across_to_the_class.
老师设法讲明白这个问题，可他的解释并没有被全班同学理解。
[名师点津] get across 还可用作不及物动词短语，意为“被理解”，常和介词 to 连用。
get along/on with 进展；相处
get down to (doing) sth. 开始认真对待某事，开始认真做某事
get in 进入；上车；收割
get over 从(疾病、失望)中恢复过来；克服(困难)
get through 完成；顺利通过(考试等)；(电话)接通，打通
③He told us not to waste any time again and to get down to our business.
他叫我们不要再浪费时间了，赶紧干正事。
④How did he ever get_through his driving test?
他到底是怎么通过驾驶考试的？
5．(教材 P19)If we can convince young people not to start, they might then urge their parents
and other people to give up smoking, too.
如果我们能够说服年轻人不要吸烟，那么他们可能会敦促自己的父母及其他人戒烟。
urge vt.敦促，力劝；竭力主张 n．强烈的欲望，冲动
urge sb. to do sth. 敦促某人做某事
urge that sb. (should) do ... 促使某人做……
have an urge to do sth. 极想做某事
①I urge all of your readers to visit our wonderful zoo soon.
我强烈要求你们所有的读者尽快来参观我们精彩的动物园。
②My friends urged that I_(should)_apply_for the job.
朋友们力劝我申请那份工作。
③Suddenly I have an urge to_see (see) my best friend Ann.
突然我急切想见到我最好的朋友安。
[Word family]
[语境串记]
An urgent telegram urged him to go home at once. He realized something of urgency had
happened.
一封紧急电报催他马上回家。他意识到某种紧急情况的发生。
6．(教材 P19)We want to shock people into realizing that many smokers die all too soon
from illnesses and diseases related to smoking.
我们想要震撼人们的心灵，让他们意识到许多吸烟者过早地死于与吸烟有关的疾病。
shock vt.使震惊，使惊愕 n.震惊，惊愕；令人震惊的事
(1)shock sb. into (doing) sth. 让某人震惊从而做某事
to one's shock 令某人震惊的是……
(2)shocked adj. 震惊的
be shocked by/at 对……感到震惊
be shocked to do sth. 对做某事感到震惊
shocking adj. 令人震惊的
①His examination failure shocked him into working harder.
考试不及格使他感到震惊，这促使他更加努力地学习。②To_his_shock,_his house was
burned and his wife was gone.
令他震惊的是，他的房子被烧毁了，妻子不见了。
③I was shocked to hear of the news that they broke up.
听说他们分手的消息我很震惊。
④It was a shocking story, and we all got shocked. (shock)
这是一个令人震惊的故事，我们都感到很震惊。
die from 死于……，因……而死(原因多来自外部)
⑤The chances are that one smoker in four will die from smoking.
几率是每四个烟民中就有一个会因吸烟而死去。
⑥In a severe winter, wild animals can die_from_lack_of_food.
在寒冷的冬天，野生动物可能因为食物缺乏而饿死。
die of 因……而死(原因多来自内部)
die away 逐渐减弱；逐渐消失
die down 逐渐减弱/降低；逐渐平息；逐渐暗淡
die off 一一死去；先后死去
die out 灭绝，绝迹；(指习俗、做法等)消失；过时
⑦Nowadays more and more people die of cancer.
如今越来越多的人死于癌症。
⑧The deer in the forest are all dying_off from disease.
森林中的鹿一只接一只地病死了。
7．It is important to figure out exactly what you want to tell the audience and what you are
trying to get them to do.
重要的是，你得确切弄清楚想要告诉受众什么，想让他们做什么。
(1)句中 It is important to figure ...为 It is ＋adj. ＋(for sb.) to do sth.句型。在这一句型
中，形容词只能说明不定式所表示的行为的性质或特点，不能说明不定式动作的执行者。能
用于该结构的形容词有：difficult, easy, hard, important, impossible, necessary, possible 等。
①It's important for us to master a foreign language.
对我们来说掌握一门外语非常重要。
②It's_difficult_to_finish the task in such a short period of time.
在这么短的时间内完成这项任务很困难。
(2)It is ＋adj.＋(of sb.) to do sth.句型。在这一句型中，形容词说明不定式动作执行者的
品行、性格、性质等，该句型通常可改为：sb.＋be＋adj.＋to do sth.。能用于该结构的形容
词有：nice, good, stupid, silly, careful 等。
③It's_careless_of_you to make so many mistakes in this exam.
在这次考试中你出了这么多错真是太粗心了。
8．When planning a public welfare campaign, you may want to ask yourself ...
在设计公益广告宣传活动时，你可能想要问自己……
(1)本句是 when 引导的时间状语从句的省略句，补充完整应是 When you are planning a
public welfare campaign。
①I have a lot of bad habits when (I am) reading.
我读书时，有很多坏习惯。
(2)当时间、条件、方式、比较状语从句的主语与主句的主语一致或从句的主语是 it，谓
语动词中又含有 be 动词时，可以把主语或 it 和 be 动词一起省略。
②While (you are) walking a dog, you should be careful not to let it loose for it will be hit
by a car.
在遛狗的时候，你要小心不要让狗松脱，因为它会被车撞着。
③You should stay where you are, unless_(you_are)_asked_to_leave.
你应待在你现在的地方不动，除非叫你离开。
④Unless_(it_is)_necessary,_you'd better not refer to the dictionary.
如果没有必要，你最好不要查字典。
⑤He looked everywhere as if (he was) in search of something.
他到处看似乎在找什么东西。
Ⅰ.单项填空
1．I have ________ Tony to stay away from computer games before he becomes addicted to
them.
A．urged B．suggested
C．made D．kept
解析：选 A 句意：我已经敦促 Tony 在对电脑游戏上瘾之前要远离它们。urge sb. to do
sth.“敦促某人做某事”；suggest sb.('s) doing sth.“建议某人做某事”；make sb. do sth.“使
某人做某事”；keep sb. doing sth.“使某人一直做某事”。
2．Because of cultural differences, most artists find it hard to ________ Chinese crosstalk to
westerners.
A．get across B．take over
C．come across D．come over
解析：选 A 句意：由于文化差异，大部分艺术家发现很难让西方人理解中国相声。get
across＋n. ＋to sb. “让某人理解某事”，符合句意。take over“接管”；come across“偶
遇”；come over“顺便来访”。
3．—How did he react ________ the punishment that they gave him for the shoplifting?
—He was very angry.
A．with B．on
C．to D．upon
解析：选 C 句意：“他对他因为盗窃受到的惩罚有什么样的反应？”“他很生
气。”react with“起化学反应”；react to“对(所发生事情的)反应”；react on/upon“对……
产生影响”。
4．I can't ________ what has happened to the vegetables, for they were freshly picked this
morning.
A．look out B．take out
C．work out D．figure out
解析：选 D 句意：我想不明白这些蔬菜怎么了，因为它们是今天早晨刚摘的。figure
out“想出，理解；弄明白，看透”，符合句意。look out“小心，当心”；take out“拿出”；
work out“解出，算出，锻炼”。
5．Teaching as a career ________ to many people because of the long holidays.
A．attracts B．calls
C．appeals D．pulls
解析：选 C 句意：因为有长假，教师这个职业吸引了很多人。attract“吸引”，是及
物动词；call to sb.“向某人大声呼喊”；appeal to sb.“对某人有吸引力”；pull“拉”。
6．Sorry to say that his father ________ an accident last month.
A．died from B．pulled through
C．got through D．ran away from
解析：选 A 句意：遗憾地告诉大家，上个月他的父亲因车祸去世了。die from“死
于……”，符合语境。
7．________ never to come back before he could make a big fortune, Mike left home without
saying a word.
A．To be determined B．Determined
C．Being determined D．To determine
解析：选 B 句意：决心不发大财就永远不回来，迈克什么也没说就离开了家。determined
never to come ... 为形容词短语作状语。
8．Everybody got ________ when they heard the ________ story.
A．shocked; shocked B．shocking; shocking
C．shocked; shocking D．shocking; shocked
解析：选 C 句意：当听到这个令人震惊的消息时，大家都震惊了。shocked“震惊的”；
shocking“令人震惊的”。
9．________ on the MSN, some people often use “88” for “goodbye”．
A．When chat B．When chatting
C．When chatted D．When to chat
解析：选 B 句意：当人们在 MSN 上聊天时，经常用“88”代替“拜拜”。在 when, while,
if, unless, even if 等引导的状语从句中，若主、从句的主语一致，或从句的主语是 it 且谓语
部分含 be 动词时，可以把从句中的主语和 be 动词同时省略。此题若补充完整则为：When
people are chatting on the MSN ...。
10．—It was careless ________ you ________ your bag outside all night.
—My God! So I did.
A．of; leaving B．for; to leave
C．of; to have left D．for; having left
解析：选 C “It is＋adj.＋of/for sb.to do sth.”为固定句型。因 careless 是说明不定式动
作执行者的性格或特点，故选 C。
Ⅱ.完成句子
1．这个节目小孩子很喜欢。(appeal)
The programme appeals_to young children.
2．我决心要弄清楚谁该对此事负责。(determine)
I'm determined_to_find_out who is responsible for this.
3．他们态度突然改变，使我感到震惊。(shock)
I was_shocked_at this sudden change in their attitude.
4．我不确定她对那起事故会做何反应。(react)
I wasn't sure how she would_react_to the accident.
5．假期快到了，我很想外出旅行。(urge)
The vacation is coming and I have_an_urge_to_travel.
Ⅲ.语境翻译
到了高考的时间了(It's time for ...)。每一个人都很担心(be concerned about)那些即将面对
高考的学生。学生们决定(determine)努力学习通过它。所以有时他们会有很大的压力，他们
向公众呼吁(appeal to)有更多的空余时间。压力甚至有时会让他们做一些让人震惊(shock)的
事情，专家们对此作出反应(react)，敦促(urge)他们都应该学会放松。
It's time for the college entrance examination. Everyone is concerned about the students who
are going to face it. And all students determine to study hard to pass it. So sometimes they have
huge stress and they appeal to the public to have more spare time. Stress even can make them do
things that shock people. So experts react to this and urge they should learn to relax.
[对应学生课下能力提升(四)]
Ⅰ.单项填空
1．The poor boy earned a living, ________ newspapers along the streets.
A．to sell B．sold
C．selling D．having sold
解析：选 C “卖报纸”是 the poor boy 谋生的方式，所以用动词ing 形式作方式状语。
不定式一般作目的状语，与句意不符；the poor boy 是 sell 动作的执行者，所以不能选 B 项
的过去分词；earn 和 sell 同时发生，所以不能选 D 项的完成式，完成式表示该动作先于谓
语动词的动作。
2. The boy felt that he hadn't ________ his meaning to his teacher.
A．referred to B．got across
C．come up with D．passed on
解析：选 B 考查短语辨析。句意：这个男孩感觉他没有把自己的意思向老师表达清楚。
refer to“涉及，参考，提及”；get across“表达”；come up with“提出，想出”；pass on“传
递”。根据句意可知选 B 项。
3．If________ for the job, you'll be informed soon.
A．to accept B．accept
C．accepting D．accepted
解析：选 D 考查非谓语动词。句意：如果你被接受做这份工作，你很快就会接到通知。
句中 you 与 accept 之间为被动关系，应用过去分词，所以答案为 D。本题中 if 之后省略了
主语和 be 动词，补充完整为：If you are accepted for the job, you'll be informed soon。
4．The present situation is very complex, so I think it will take me some time to ________ its
reality.
A．make up B．figure out
C．look through D．put off
解析：选 B 考查动词短语辨析。句意：目前的形势很复杂，所以我想我需要花一段时
间才能弄清楚它的真相。make up“组成，编造，化妆”；figure out“弄清楚，理解”；look
through“浏览”；put off“推迟，延期”。由句意可知选 B。
5．________ to give up smoking, he threw away his ________ cigarettes.
A．Determined; remained
B．Determined; remaining
C．Determining; remained
D．Determining; remaining
解析：选 B 根据短语要求，第一空用 determined，构成 be determined to do sth.短语，
第二空用 remaining，表示“剩余的”。
6．The report urged that all children ________ equal to get proper education.
A．be B．are
C．were D．was
解析：选 A 句意：这份报告竭力主张所有孩子在获得适当的教育方面都应该是平等的。
urge 表示“强烈要求；竭力主张”，其后 that 从句中的谓语动词要用“should＋动词原形”，
should 常可省略。故选 A 项。
7．The news that the famous film star suddenly died came as a complete ________ to all of
his fans.
A．shock B．loss
C．defeat D．disaster
解析：选 A 考查名词词义辨析。shock“震惊”；loss“损失”；defeat“失败”；
disaster“灾难”。理解句意可知，那位电影明星突然去世的消息传来，他的所有粉丝都感到
十分震惊。故 A 项正确。
8．—Did the speaker say anything that ________ you especially?
—Not really. Actually I slept through his speech.
A．adapted to B．took up
C．broke down D．appealed to
解析：选 D 考查动词短语辨析。句意：“演讲者有没有说什么特别吸引你的东
西？”“没有。事实上他演讲时我自始至终都在睡觉”。adapt to“适应，适合”；take up“占
据”；break down“分解；出故障”，appeal to“吸引”。根据句意可知 D 项正确。
9．Her voice ________ as she saw the look on David's face.
A．died out B．died away
C．died of D．died from
解析：选 B 句意：看见戴维脸上的表情时，她的话音就越来越轻慢慢听不见了。die away
意为“(声音、风或光)慢慢变弱，逐渐消失”，符合语境，故 B 项正确。die out 意为“灭绝，
消失”；die of 意为“死于”；die from 意为“死于”。
10．________ about the student, the teacher called his parents to find out why he was so often
absent from class.
A．Concerning B．Concern
C．Concerned D．To concern
解析：选 C 考查形容词短语作状语。be concerned about“担心……”为固定搭配。
Concerned about ...相当于 Being concerned about ...表示原因，省略了 being。
Ⅱ.完形填空
I have been working as a language assistant in Northern Spain for just over a month. Now I
still enjoy introducing myself and talking about __1__ in the UK. However, I have __2__ that
many Spanish students, teachers and friends of mine seem to think that the UK has only one place
to __3__ — London!
Of course London is our capital city and a __4__ place to visit, but my personal __5__ is that
it is a big grey city with too many people. I think that foreign visitors should really __6__ the UK
a bit more! Living in Spain, I often have to __7__ that there are lots of other beautiful places to
visit in my country. There are __8__ some impressive historical or architectural features.
For example, my __9__ where I was born in the UK is in the historical city of Chester. In
Spain, few people have heard of this city and so I __10__ the location by saying it is near
Manchester. Yet Chester is a beautiful and __11__ city in itself! As it is a Roman city, we have city
walls __12__ the city centre, Roman ruins and even an amphitheatre (竞技场)! In addition, the
__13__ of the buildings in the city centre were built in the 1300s. It means that most of the houses
and shops are very __14__.
For these __15__， Chester is a very popular city among Asian and British tourists who want
to __16__ the historical sites. The majority of Spaniards don't seem to __17__ it yet! It seems that
most Spanish people who have visited the UK __18__ in London and didn't visit anywhere else. I
hope that __19__ you get the chance to visit my beautiful country, you might be a bit more
__20__ and travel outside of our capital city.
语篇解读：本文为夹叙夹议文，题材为日常生活类。作者发现大多数西班牙人只知道伦
敦，而不知道英国的其他地方。对于这种情况，作者举例介绍了这个国家的其他旅游资源。
1．A.economy B．culture
C．history D．politics
解析：选 B 根据上下文语境可知，作者初到西班牙，喜欢谈论英国的文化。
2．A.doubted B．hoped
C．promised D．noticed
解析：选 D 作者注意到大多数西班牙人认为英国只有一个地方可以去旅行。
3．A.visit B．live
C．eat D．enter
解析：选 A 参考上题解析。第 4 空后“place to visit”也有提示。
4．A.crowded B．special
C．wonderful D．safe
解析：选 C 伦敦是英国的首都，所以作者承认它是一个非常好的地方。8 空前“other
beautiful places”也有提示。
5．A.knowledge B．information
C．opinion D．suggestion
解析：选 C 作者认为，外国游客确实需要探索英国更多的地方，也就是到别的地方旅
游。
6．A.explore B．praise
C．understand D．love
解析：选 A 参考上题解析。
7．A.believe B．imagine
C．admit D．explain
解析：选 D 外国游客好像只知道伦敦，所以作者经常解释这个国家的其他地方。
8．A.only B．still
C．also D．just
解析：选 C 在英国不仅仅有许多美丽的地方，也有历史和建筑特色。
9．A.office B．home
C．college D．family
解析：选 B 根据本空后“where I was born”可知，此处指作者的家乡。
10．A.describe B．translate
C．show D．prove
解析：选 A 很少人听说切斯特，所以作者描述这个地方，说它在曼彻斯特附近。
11．A.dangerous B．active
C．terrible D．important
解析：选 D 根据下文内容可知，切斯特是一座重要的城市。
12．A.defending B．facing
C．circling D．standing
解析：选 C 这是一座罗马时代的城市，四周有城墙围绕着市中心和一些废墟，乃至一
个竞技场。
13．A.rest B．majority
C．part D．minority
解析：选 B 根据下文中的“... most of the houses and shops”可知，此处指这座城市的大
多数建筑物。
14．A.strange B．old
C．ugly D．solid
解析：选 B 大多数建筑是在十四世纪建造的，所以它们很古老。
15．A.beliefs B．results
C．excuses D．reasons
解析：选 D 作者在上文介绍了切斯特，所以由于上述原因，这座城市很受游客欢迎，
游客们会来观瞻这些历史遗迹。
16．A.see B．choose
C．collect D．leave
解析：选 A 参考上题解析。
17．A.know about B．look after
C．learn from D．cheer for
解析：选 A 西班牙人好像不了解切斯特。西班牙游客去英国都待在伦敦，而不去其他
任何地方旅行。
18．A.played B．worked
C．stayed D．studied
解析：选 C 参考上题解析。
19．A.though B．if
C．before D．until
解析：选 B 如果有机会游览这个美丽的国家，就多看看除伦敦之外的其他地方。
20．A.nervous B．convenient
C．different D．adventurous
解析：选 D 作者建议去除伦敦之外的其他地方进行探险之旅，这样显得那些人更具冒
险性。
Ⅲ.阅读理解
You aren't supposed to use your cellphone while driving.You already know this, but you still
do it sometimes just like I did in the past.In Illinois, drivers are required to be “handfree”．But
it is really tough to be truly “handfree” when it comes to using a cellphone in the car.
Here is what I did in the past.When my phone rang, I answered and quickly asked the caller
to hold on for a minute.Then I put my earphones in, asked the caller, “Can you hear me？” and
then began the conversation.
I recently learned that I had been doing my “handfree” driving all wrong.A few weeks
ago, I attended a dinner hosted by Jabra, a Danish company that makes Bluetooth devices.I
eagerly accepted the invitation because I had very little understanding of Bluetooth technology
and thought that maybe I would learn more about how expensive it would be to have it installed
in my car. Instead, I learned that anyone can have Bluetooth technology in his or her car for about
$ 60.You don't have to have a system installed.You just buy a very small device, pair it with your
phone and you are set to go.With it, you can make, answer, conduct phone calls truly handfree in
your vehicle.When I lost the set of earphones that I had been using a few months ago, I paid about
$ 30 to replace them.If only I had known then that for only$ 30 more, I could have
a_safer_solution.
Now I am feeling so much better about talking by phone while driving.I want to share this
information with you to tell you that you can make driving safer for about $ 60.Totally worth it.
Nevertheless, it is very dangerous to talk over the phone while driving no matter whether you
are using a handheld cellphone, earphones or Bluetooth devices.Avoid doing it!
语篇解读：文中作者介绍了很适合装在车上使用的蓝牙设备。
1．In the past, how did the writer do “handfree” driving?
A．By not answering phone calls.
B．By talking loudly over the phone.
C．By using Bluetooth technology.
D．By using earphones while on the phone.
解析：选 D 细节理解题。根据第二段的内容可知应选 D。
2．Before attending the dinner hosted by Jabra, the writer ________.
A．thought highly of using Bluetooth technology
B．thought Bluetooth technology was very cheap
C．didn't know much about Bluetooth technology
D．was not interested in knowing about Bluetooth technology
解析：选 C 细节理解题。根据第三段第三句的“I had very little understanding of
Bluetooth technology ...”可知，在那次用餐之前作者对蓝牙技术不甚了解。
3．What does the underlined part “a safer solution” in Paragraph 3 refer to?
A．Not replacing the earphones.
B．Avoiding making calls in the car.
C．Buying a good pair of earphones.
D．Buying a very small Bluetooth device.
解析：选 D 推理判断题。根据第三段最后一句的“If only I had known then that for only $
30 more”可知，这里是指再多花 30 美元就可以买一个蓝牙设备了。
4．The writer would most probably agree that ________.
A．with a Bluetooth device phoning while driving can never be dangerous
B．it is OK to talk using a handheld phone when you are driving slowly
C．we should not talk over the phone while we are driving
D．the Bluetooth device is too expensive for most people
解析：选 C 推理判断题。根据最后一段的内容可推知应选 C。
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