Reading: Unique and unconventional Unit 6 Problems and solutions
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Unit 6 Part 1 文本研读课
姓名： 班级： 学号：
Step 1. Exx: P78+P81
Step 2. Create a synopsis of the reading passage
P1: The cosmetic industry sells dreams with persuasive and expensive _advertising_________
and expensive ____packaging________.
P2: It tests some products on ___________ to make sure they are ___safe______.
P3: The Body Shop, started by Anita Roddick in 1976, is ____different_______ from other
cosmetic companies in many ways, yet is very _______successful________.
P4: Anita explained her products ____honestly________.
P5: She did not use ___expensive____ packaging. She believed in ___recycling__.
P6: She refused to use products which _had been tested on animals_ .
P7: _She didn’t spend any money on____________________________ advertising.
She_encouraged _ _ her staff _to take part in pro-environment campaigns__
Step 3. Discuss and fill in the following table, contrasting The Body Shop with other cosmetic
companies.
The Body Shop Other cosmetic companies
How they publicize
their products?
At first by explaining her views and later
by holding _ _____ pro-environment
_______campaigns.
With __ persuasive ________
and expensive advertising
campaigns.
What images are
used to sell their
products?
Banning images of beautiful women in
her shops, she promoted ___ health
______, not beauty.
____Images_____of youthful
women.
Packaging Packaging unimportant to her, she started
a __refilling___& __recycling__ service.
__Expensive________packaging.
How they test
product safety?
It also has funded ___research_____ into
__alternative___ ways of testing product
safety.
Animal-testing.
Step4. 疑难破解长难句并背诵（方法导引：注意重写体部分）
1) 1. It promises that all your dreams will come true if you use a certain type of shampoo or
face cream. 译：________________________________________________________________
2) Its products proven unsafe, a company is likely to be sued for millions of dollars.
译：________________________________________________________________
3) These painful tests include force-feeding, injections, applying the product to the skin or
dripping it into the eyes of the helpless animals.
译：________________________________________________________________
4) Her company prospering, Anita revolutionized the industry.
译：________________________________________________________________
5) This allows customers to refill their old bottles, thus saving waste.
译：________________________________________________________________
Reading: Unique and unconventional Unit 6 Problems and solutions
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6) She also taught them to believe that profits, although important, are not the only aim of a
business.译：________________________________________________________________
Step 5. Write down the following expressions from the text.
1. 参与，涉及__________________________
2. 化妆品业 __________________________
3. 赚钱 ______________________________
4. 承诺做某事_________________________
5. 变成现实___________________________
6. 把某物卖给某人_____________________
7. 成本翻了一番 ______________________
8. 可能做_____________________________
9. 在…….上测试 _____________________
10 把……涂抹在…..上__________________
11. 把……滴入……____________________
12 无视所有被接受的规则
_____________________________________
13.对…作出虚假承诺___________________
14. 启动重装和回收服务
_____________________________________
15.允许某人做某事_____________________
16. 避免浪费__________________________
17. 拒绝做某事________________________
18.反对动物测试的运动
_____________________________________
19. 资助对于…….的研究_______________
20. 测试产品安全性____________________
21. 吸引广泛的民众关注________________
22.举办支持保护环境的运动
_____________________________________
23.鼓励某人做某事_____________________
24. 参与当地的活动____________________
25. 教某人做某事______________________
26. 为……提供指导____________________
27. 尽心竭力__________________________
Practice
1. Fill in the blanks, using the proper form of the given words, according to the
context.
immoral; dripping; ensure; presented; long-cherished; qualities; urgent; matters; packaging;
1. After many years of hard work, his long-cherished dream of being a football player came true.
经过多年努力，他梦寐以求的成为足球运动员的愿望终于实现了。
2. The products are presented in expensive packaging, often doubling their cost.这些产品包装
昂贵，这经常使它们的价格翻了一倍。
3. The scientist presented a big sum of money to the university where he once studied.科学家向
自己的母校捐赠了一大笔钱。
4. To avoid this, many cosmetic products are tested on animals to ensure that they are harmless.
为了避免这样的事情发生，许多化妆品用动物做实验，以此来确保其无害。
5. These painful tests include force-feeding, injections, applying the product to the skin or
dripping it into the eyes of the helpless animals.这些痛苦的试验包括强灌、注射、将产品
涂抹在那些无助的动物的皮肤上或是滴进它们的眼睛里。
6. What matters is whether we can apply what we have learnt to our daily life.重要的是我们是
Reading: Unique and unconventional Unit 6 Problems and solutions
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否能学以致用。
7. She thought it was immoral to make false promises about the qualities of her cosmetics.她认
为对自己的化妆品质量作出虚假的承诺是不道德的。
8. I don’t think it is necessary to go there by taxi since we have nothing urgent at hand.我想，既
然我们现在没有什么紧急的事情，就没有必要乘出租车去那里。
9. Therefore, she explained the qualities (and limitations) of each product in simple, truthful
language.因此，她用简单、真实的语言解释每一种产品的品质（以及局限性）。
flooded; alternative; popularity; limitations; failing; saving; campaigned; Remarkably; funded
10. I have never used a DVD player of this type before, so I’m not very clear regarding its
limitations.我从来没有用过这种 DVD 机，所以我不太清楚它的缺点。
11. This allows customers to refill their old bottles, thus saving waste.这使顾客可以在那里用旧
瓶灌装，因此可避免浪费。
12. He did not study hard, thus failing this test.他学习从不努力，因此考试没通过。
13. The Body Shop has campaigned against animal testing. It has also funded research into
alternative ways of testing product safety.美体小铺已经开展活动来反对动物试验，并且资
助研究其他测试产品安全性的途径。
14. The road was flooded, so we had to go by an alternative route.这条路被淹没了，所以我们试
验别的方法。
15. We have no alternative but to keep trying different methods.我们别无选择，只能不停地实
验别的方法。
16. Remarkably, The Body Shop has become a global business without spending any money on
advertising.令人注目的是，美体小铺没有花一分钱做广告就成为一个全球性的产业。
17. Our products have won global popularity.我们的产品已经受到全世界的欢迎。
2. Fill in the blanks with suitable words from the list given:
inspired, achieved, passion, saddened, organizations, environmental, leaves,
enduring, exaggeration, campaigns
All of us in the Body Shop family are deeply shocked and 1_ saddened __ to hear the news
about Anita’s passing away. Anita was not only our Founder but she was also the heart and 2_
passion __ of The Body Shop and with her we 3__ achieved ___ so much, whether on animal
rights, human rights, Community Trade, or through the founding of 4_ organizations __ like
Children on the Edge. It is no 5__ exaggeration __ _ to say that she changed the world of
business with her 6_ campaigns _ for social and 7____ environmental _________ responsibility.
But for everyone who knew Anita, it was about much more than that: you couldn’t help but be
8___ inspired ______ by her love of life, her vision of the world and her passion for changing it.
Anita 9____ leaves __ us with a/an 10_ enduring _ legacy which will long guide the affairs of the
Body Shop. Our heartfelt condolences (由衷的慰问) are with the Roddick family at the sad time.
3. Fill in the blanks according to the context.
immoral; dripping; ensure; presented; long-cherished; qualities; urgent; matters; packaging;
18. After many years of hard work, his ____________ dream of being a football player came true.
19. The products are presented in expensive ____________, often doubling their cost.
Reading: Unique and unconventional Unit 6 Problems and solutions
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20. The scientist ____________ a big sum of money to the university where he once studied.
21. To avoid this, many cosmetic products are tested on animals to ____________ that they are
harmless.
22. These painful tests include force-feeding, injections, applying the product to the skin or
____________it into the eyes of the helpless animals.
23. What ____________is whether we can apply what we have learnt to our daily life
24. She thought it was ____________ to make false promises about the qualities of her
cosmetics.
25. I don’t think it is necessary to go there by taxi since we have nothing ____________at hand.
26. Therefore, she explained the ____________ (and limitations) of each product in simple,
truthful language.
4. Fill in the blanks according to the context.
flooded; alternative; popularity; limitations; failing; saving; campaigned; Remarkably; funded
27. I have never used a DVD player of this type before, so I’m not very clear regarding its _____.
28. This allows customers to refill their old bottles, thus ___________ waste.
29. He did not study hard, thus ___________this test.
30. The Body Shop has ___________ against animal testing. It has also ___________research
into alternative ways of testing product safety.
31. The road was ___________, so we had to go by an alternative route.
32. We have no ___________ but to keep trying different methods.
33. ___________, The Body Shop has become a global business without spending any money on
advertising.
34. Our products have won global ___________.
5. Reading comprehension:
Ask someone what they have done to help the environment recently and they will almost
certainly mention recycling. Recycling in the home is very important of course. However, being
forced to recycle often means we already have more material than we need. We are dealing with
the results of that over-consumption in the greenest way possible, but it would be far better if we
did not need to bring so much material home in the first place.
The total amount of packaging increased by 12% between 1999 and 2005. It now makes up a
third of a typical household’s waste in the UK. In many supermarkets nowadays food items are
packaged twice with plastic and cardboard.
Too much packaging is doing serious damage to the environment. The UK, for example, is
running out of it for carrying this unnecessary waste. If such packaging is burnt, it gives off
greenhouse gases which go on to cause the greenhouse effect. Recycling helps, but the process
itself uses energy. The solution is not to produce such items in the first place. Food waste is a
serious problem, too. Too many supermarkets encourage customers to buy more than they need.
However, a few of them are coming round to the idea that this cannot continue, encouraging
customers to reuse their plastic bags, for example.
But this is not just about supermarkets. It is about all of us. We have learned to associate
packaging with quality. We have learned to think that something unpackaged is of poor quality.
This is especially true of food. But it also applies to a wide range of consumer products, which
often have far more packaging than necessary.
Reading: Unique and unconventional Unit 6 Problems and solutions
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There are signs of hope. As more of us recycle, we are beginning to realize just how much
unnecessary material are collecting. We need to face the wastefulness of our consumer culture, but
we have a mountain to climb.
61. What does the underlined phrase “over-consumption” refer to?
A. Using too much packaging. B. Recycling too many wastes.
C. Making more products than necessary. D. Having more material than is needed.
62. The author uses figures in Paragraph 2 to show _______.
A. the tendency of cutting household waste B. the increase of packaging recycling
C. the rapid growth of super markets D. the fact of packaging overuse
63. According to the text, recycling ______.
A. helps control the greenhouse effect B. means burning packaging for energy
C. is the solution to gas shortage D. leads to a waste of land
64. What can be inferred from Paragraph 4?
A. Unpackaged products are of bad quality. B. Supermarkets care more about packaging.
C. It is improper to judge quality by packaging. D. Other products are better packaged than food.
65. What can we learn from the last paragraph?
A. Fighting wastefulness is difficult. B. Needless material is mostly recycled.
C. People like collecting recyclable waste. D. The author is proud of their consumer culture.
DDACA
6. Write a Summary according to the passage:
The Body Shop founded in 1976 by Anita Roddick is a unique and successful global
business, ignoring all accepted principles, which explains the qualities and limitations of its
cosmetics honestly and advocates refilling and recycling services. Moreover, it refuses to test
product safety on animals and publicizes its products by launching pro-environment
campaigns instead of spending money on advertising. (59 words)
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